Gap Campaign Images Research

To gain some inspiration I looked at images on a Google search engine for all Gaps previous campaign posters. I created a collage of them for reference.

GapResearch

Doing this has given me a great insight of how they advertise which I can use when designing my posters. I have been considering what background colour to use, space, clothes style, colour etc and these images all show variation in this but each poster is minimalistic, clean and to the point. I love their style!

Image1- Laura Rosenfeld, 2015. Gap wants you to ‘Dress Normal’ in its fall marketing campaign. Here’s why you shouldn’t [online]. Available at: http://www.techtimes.com/articles/13714/20140822/gap-dress-normal-fall-2014-marketing-campaign.htm. [Accessed 23 January 2016].

Image2- Wendy Lam, 2009. GAP Spring/Summer 2009 Ad Campaign [online]. Available at: http://nitrolicious.com/2009/06/04/gap-spring-summer-2009-ad-campaign-more-pics/. [Accessed 23 January 2016].

Image3- Marija Ivanovic, 2015. Gap’s New Campaign: ”Be Bright” [online]. Available at: http://www.brandingmagazine.com/2012/02/16/gaps-new-campaign-be-bright/. [Accessed 23 January 2016].

Image4- Shirley Brady, 2011. Gap’s New Global Brand Story: Denim, Design, Food Trucks and a Dog Named Louie [online]. Available at: http://brandchannel.com/2011/08/01/gaps-new-global-brand-story-denim-design-food-trucks-and-a-dog-named-louie/. [Accessed 23 January 2016].

Image5- Andreas Ohlund, 2013. TANZ WATSON FOR GAP “FIT DENIM” SS’13 CAMPAIGN [online]. Available at: http://citiboyswag.blogspot.co.uk/2013/04/tanz-watson-for-gap-fit-denim-ss13.html. [Accessed 23 January 2016].

Image6/7-Kpriss, 2011. Anja Rubik, Jac Jagaciak Gap Spring 2011 Ad Campaign.Flare Jeans The New It [online]. Available at: http://stylefrizz.com/201101/anja-rubik-jac-jagaciak-gap-spring-2011-ad-campaign-flare-jeans-the-new-it/. [Accessed 23 January 2016].

Image8- ONE SMALL SEED, 2014. GAP PRESENTS ‘LIVED-IN’ SPRING CAMPAIGN [online]. Available at: http://www.onesmallseed.com/2014/05/gap-presents-lived-in-spring-campaign/. [Accessed 23 January 2016].

Image9- Ni for enVie, 2011. Let’s GAP Together [online]. Available at: http://envie2011.blogspot.co.uk/2011/02/lets-gap-together.html. [Accessed 23 January 2016].

Image10- Anna Sanina, 2012. Gap Teams up with Fashion Bloggers to Show What it Means to Be Bright [online]. Available at: http://popsop.com/2012/02/gap-teams-up-with-fashion-bloggers-to-show-what-it-means-to-be-bright/. [Accessed 23 January 2016].

Image11- justjared, 2007. Gap Holiday 2007 Ad Campaign [online]. Available at: http://www.justjared.com/photo-gallery/753111/gap-holiday-2007-ad-campaign-09/. [Accessed 23 January 2016].

Image12-ASI MOD, 2015. AD CAMPAIGN: Xiao Wen Ju for GAP, Holiday 2015 [online]. Available at: http://asianmodelsblog.blogspot.co.uk/2015/11/ad-campaign-xiao-wen-ju-for-gap-holiday.html. [Accessed 23 January 2016].

Image13- madeleine, 2010. GAP Campaign [online]. Available at: http://nextmodelsblog.blogspot.co.uk/2010/07/gap-campaign.html. [Accessed 23 January 2016].

Image14- Denimology, 2010. Gap Spring/Summer Ad Campaign [online]. Available at: https://denimology.com/2010/03/gap_springsummer_ad_campaign. [Accessed 23 January 2016].

Image15- art8amby, 2010. GAP Spring Summer 2010 Ad Campaign [online]. Available at: https://art8amby.wordpress.com/2010/02/28/gap-spring-summer-2010-ad-campaign/. [Accessed 23 January 2016].

Image16-CLAIRE ATKINSON, 2007. Gap Tries a Somewhat Old-Fashioned Campaign [online]. Available at: http://www.nytimes.com/2007/08/03/business/media/03adco.html?_r=0. [Accessed 23 January 2016].

Image17- starworksartists, 2012. STYLIST CHALLENGE: ANNA DELLO RUSSO’S FASHION SHOWER [online]. Available at: http://www.starworksartists.com/blog/article/stylist-challenge-anna-dello-russos-fashion-shower/. [Accessed 23 January 2016].

Image18- art8amby, 2010. Gap Jeans Fall Winter 2010 Ad Campaign [online]. Available at: https://art8amby.wordpress.com/2010/07/14/gap-jeans-fall-winter-2010-ad-campaign/. [Accessed 23 January 2016].

Advertisements

One thought on “Gap Campaign Images Research

  1. It would be great to understand more about the brand. You mention clean and neat and plain backgrounds before but are there any more observations of the brand here , taken from your previous research?

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s