*What they think of your product
*Ask questions to test branding and name, to check market position
*Age, Gender, Marital status, Earnings, Number of children, Preferred clothing shops, Leisure activities they enjoy to organise your data accordingly.
*Keep it short and sweet
*Explain what you intend to do with the results, make customers answering the questionnaires feel important. Follow up with information found and get them involved further.
Smart Survey, 2016. Market Research Questionnaire [online]. Available at: https://www.smartsurvey.co.uk/market-research-questionnaire. [Accessed 19 January 2016].