Survey Monkey notes;
*Brand tracking can help with advertising campaigns
*Find out what customers feel about your brand before launching a campaign
*How familiar are customers of your brand
*How often do they use your brand
*Ask customers if they are planning a purchase of your product or service in the future
*Who are your major competitors
*Ask who else do your customers buy from
Marketing Donut notes;
*Questionnaires and surveys are great tools to understand your customers. Carrying out fresh surveys keep you in tune with your customers wants, needs as well as product problems and improvements.
*The key is to ask the right kind of people the right questions and that your asking enough people to gain a true amount of data.
*Legal issues to be aware of when conducting market research! Do not influence the customers answer *** need to read further on this.
The Marketing Donut, 2016. Questionnaires, surveys and focus groups [online]. Available at:http://www.marketingdonut.co.uk/marketing/market-research/questionnaires-surveys-and-focus-groups. [Accessed 19 January 2016].
Survey Monkey, 2016. How a brand tracking survey can help with advertising campaigns [online]. Available at: https://www.surveymonkey.com/mp/brand-tracking-surveys-better-brand-advertising/. [Accessed 19 January 2016].