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After seeing Jools comment above I looked back through my blogs and he has a valid point!! no where do I state why I’m doing posters as part of the Gap Campaign.

As you can see above in the considerations and creative challenge it talks about “eye catching visual content” “Photography, Graphics” and so on. I looked at Gaps website, their social media and anything else I could find on the internet and the majority of what I found about previous Gap campaigns, for example Born to fit together, Born in 1928, Black Magic, Be Bright, Play your strips etc, were posters! All with minimal text, great clothes and slogans. This is what I will be doing with a hashtag for social media.

Be Bright-Marija Ivanovic, 2015. Gap’s New Campaign: ”Be Bright” [online]. Available at: http://www.brandingmagazine.com/2012/02/16/gaps-new-campaign-be-bright/. [Accessed 19 February 2016].

Black Magic-Damien Neva, 2010. ANNA J, KARMEN PEDARU & TAO OKAMOTO FOR GAP F/W 10 [online]. Available at: https://fordmodelsblog.wordpress.com/tag/craig-mcdean/. [Accessed 19 February 2016].

Born to Fit Together-Denimology, 2010. Gap Spring/Summer Ad Campaign [online]. Available at: https://denimology.com/2010/03/gap_springsummer_ad_campaign. [Accessed 19 February 2016].

Briefs [online]. Available at: http://www.ycn.org/awards/ycn-student-awards/2015-16-ycn-student-awards/briefs/gap. [Accessed 19 February 2016].

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