I have researched Gaps previous campaigns and have set my idea on designing posters for Gap and it’s sub company Gap Kids. The target audience of 25-35 year olds are typically the age that are starting to settle down, thinking about or starting a family. Combining Gap and Gap Kids will enable me to capture a larger audience for the campaign and target my target audience. I will be submitting six posters in total to the student competition, three for Gap and three for Gap Kids and I am wanting them to coincide with each other in design and theme.
The Gap Kids posters will be showing my son and daughter because I’m wanting to show sibling moments. This will compliment the three other poster designs I’m doing for Gap, which will be about romance and couple moments, the theme being for all six posters being moments. Having looked at previous promotional campaigns for Gap Kids they always have children modelling in their poster campaigns. 
They all have a very similar theme which is a clear colour background, It is all child focused and the children always look happy. I like that they look happy but I would like to have something going on in the background, to compliment the children being there, not to take focus off the models. I think these posters are nice but they are all the same really and it would be nice to do something different.

GapKids Image1- 4GGL, 2016. True Beauty [online]. Available at: [Accessed 27 February 2016].

GapKids Image2- Mariela Esclusa, 2014. GAP Case Study [online]. Available at: [Accessed 27 February 2016].

GapKids Image3- Lysi, 2014. The Gap Goes High Fashion!!! Diane Von Furstenberg for Gap Kids: The Explorers Collection [online]. Available at: [Accessed 27 February 2016].

GapKids Image4- Deb, 2010. A Whimsical Fairy Tale by Stella McCartney for The Gap [online].Available at:[Accessed 27 February 2016].

GapKids Image5- gapcastingcall, 2015. Baby Loves Gap Casting Call ’15 [online]. Available at: [Accessed 27 February 2016].


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