Kids Poster Research

Now I have the go ahead I’m looking into previous advertisements for kids clothing, specifically jeans because this is a social media campaign to show gap’s denim technology which means this entire advertising campaign needs to show and be about denim.

I’m looking for inspiration in capturing moments for #GapSiblings.

How have other brands advertised their kids clothes? Kids poses? Background? Colours?

KidsAdvertisedImages

I do like how these posters are quite simple, they either use a block colour background or empty space and keep the focus on the models. I’m not keen on the Make a Shape text but do like how the model is reacting to it. The H&M poster at the top looks fun which is what I want from the posters. Burberry and Boss posters look very posed and boring which is not what I want. Armani poster looks a bit cheeky which is sweet but the Levi ones look very weird and definitely not posters I’d like to re-create, they would give me nightmares as a kid!

Image 1,2,3-  Kids London Ltd, 2016. Home [online]. Available at: http://www.kidslondonltd.com. [Accessed 11th March 2016].

Image 4,5,6,7-  BBH Asia Pacific, Singapore, 2013. Levi’s Little Monsters [online]. Available at: http://www.wabbaly.com/creative-advertising-fashion/. [Accessed 11th March 2016].

Image 8-  World Watcher Blog, 2013. ADVERTISING ADAPTS AND GROWS, SPREADING CONSUMERISM EVER FURTHER [online]. Available at: http://blogs.worldwatch.org/advertising-adapts-and-grows-spreading-consumerism-ever-further/. [Accessed 11th March 2016].

Image 9- qvaken, 2012. Advertising! Part 11: Killing Us Softly 4 and Silencing, Humiliating And Dominating Women [online]. Available at: https://qvaken.wordpress.com/2012/03/22/advertising-part-11-killing-us-softly-4-and-silencing-humiliating-and-belittling-women/. [Accessed 11th March 2016].

Image 10-  Great New Places, 2016. Kids [online]. Available at: http://www.greatnewplaces.com/sg/t-Children. [Accessed 11th March 2016].

Image 11-  Urban Angels Agency, 2012. Burberry Winter/Autumn Campaign [online]. Available at: http://www.urbanangelsagency.com/?cat=1&paged=70. [Accessed 11th March 2016].

Image 12-  Pet London Models, 2016. Iraida for River Island [online]. Available at: http://www.petlondonmodels.com/our-work/. [Accessed 11th March 2016].

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