“Focusing on current logo trends is like putting a sell-by date on a logo.” Is a great quote from an article I read from smashing magazines on the 10 common mistakes in Logo design. In this article is explains how amateurs who design logos for cheap or for a favor reflect that on you as business. A well designed logo should be timeless and unique to the client.
When designing it is standard practice to create a logo using vector graphics software, such as Adobe Illustrator or Corel Draw. A vector graphic is made up of mathematically precise points and ensures visual consistency across multiple sizes. A raster graphic (or bitmap) consists of pixels, however using raster images for logos is not advisable because it can cause problems with reproduction. Photoshop is great for creating very large logos but you never know for sure how large you will have to reproduce your logo at some points. If you zoom in enough on a raster graphic, it will appear pixelated, making it unusable. Maintaining visual consistency by making sure the logo looks the same in all sizes is essential.
Here are the main advantages of vector graphics for logo designs:
- The logo can be altered to any size without losing quality.
- The logo can be edited later on and is much easier.
“A logo should be memorable, and one of the best ways to make it memorable is to keep things simple. Look at the corporate identities of Nike, McDonald’s and Apple. Each company has a very simple icon that can easily be reproduced at any size.”
This was a very helpful article to read, it is always handy to know the most common mistakes as so not to do them :-).
Smashing magazines on the 10 common mistakes in Logo design- Gareth Hardy, 2009. 10 common mistakes in logo design [online]. Available at: https://www.smashingmagazine.com/2009/06/10-common-mistakes-in-logo-design/. [Accessed 24th April 2016].