Sportswear Brand Logo’s

I have looked into the top brands in sportswear’s Logo’s, below is a collage of them.

Logo's

As you an see above these logo’s are very simplistic, dark coloured to stand out and the typography is very clear. These are a nice selection of clean readable logo’s. I have also attached in the collage (bottom right) a selection of Umbro’s logo evolution over the years. I have done this because I am thinking about how the brand logo for HotStar may change over the years and I want to make this logo easy to adapt like Umbro’s. They have pretty much kept to the original idea, just moved the text inside the shape, then back out again. The Umbro logo (next to Under Armours right and above the Umbro collection) is the current Umbro logo. Most of the brands on this page have only made slight changes to their original logo, none have made a dramatic change. They also have different logo’s stitched on their clothing which is what I will also be designing for HotStar sportswear.

References for Logo;

Adidas- seeker401, 2009. Sportswear Logo’s [online]. Available at: https://seeker401.wordpress.com/2009/12/26/sportswear-logos/comment-page-1/ . [Accessed 25th April 2016].

Converse- Ellen Homesley, 2015. Branding [online]. Available at: http://lotsofbranding.blogspot.co.uk/2015_03_01_archive.html . [Accessed 25th April 2016].

DC Shoes- seeker401, 2009. Sportswear Logo’s [online]. Available at: https://seeker401.wordpress.com/2009/12/26/sportswear-logos/comment-page-1/ . [Accessed 25th April 2016].

Fred Perry- Famous Logos, 2016. Fred Perry Logo [online]. Available at: http://www.famouslogos.us/fred-perry-logo/ . [Accessed 25th April 2016].

Nike- Logok, 2016. Umbro Logo [online]. Available at: http://logok.org/umbro-logo/ . [Accessed 25th April 2016].

Oakley- logodownload, 2014. Oakley [online]. Available at: https://logodownload.org/oakley-logo/ . [Accessed 25th April 2016].

Under Armour- Wikimedia, 2015. File:Under armour logo.svg [online]. Available at: https://commons.wikimedia.org/wiki/File:Under_armour_logo.svg . [Accessed 25th April 2016].

Umbro logo’s- Logok, 2016. Umbro Logo [online]. Available at: http://logok.org/umbro-logo/ . [Accessed 25th April 2016].

 

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