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Thank you Jools, I have it planned in my calendar and on my to do list to look at advertising and brand fails in sportswear, You’re one step ahead of me…. The fastest moving brands are already mentioned in the blogs, Under Armour for example which the client asked me to look into. I have been looking at the top 10 to gain an insight into what has and is working for sportswear branding. I do love the “How to position a new entrant into a highly competitive market” and will add this to my research plan :-).

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