This blog post is me looking where HotStar brand logo and clothing logo needs to be in terms of where it will be advertised once the brand has set itself up and grows. Where is the money for sportswear being generated from, where it is being advertised, who is seeing it, I’m looking at who have their sportswear brand advertised in this area so HotStar knows where to be. What the Logo’s look like that are already being shown on ESPN, SkySports etc and their advertising campaigns. I’m gaining a better understanding in terms of revenue in an area i’m not familiar with to gain design inspiration. A lot of the sportswear branding is very simple, it focuses more on the actual quality of the product to sell it. My client also wants simple branding and I will expand on this when I blog about the brand logo design :-).