Company Mission Statement

I have approached my client again about putting together a company mission statement, before my client was concentrated more on the design and setting up a themed showcase website that he had not thought about it. I have since read a few articles on company mission statements to familiarise myself of them to try and help. I have found a great article in Forbes called Answer 4 Questions to Get a Great Mission Statement which looked really useful. It asks four questions which are;

  • What do we do?
  • How do we do it?
  • Whom do we do it for?
  • What value are we bringing?

It gave two great examples of two companies answering all these questions within one statements, here is one of them:

“For example, Advanced Auto Parts mission statement is: “It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfill their wants and needs at the right price. Our friendly, knowledgeable and professional staff will help inspire, educate and problem-solve for our customers.””

I spoke to the client about this and he has kept it all for reference and to consider but he feels the company isn’t established enough yet to have a mission statement, he could only answer two of the four questions with ease;

  • What do we do? make high quality active wear that merge with the latest fashion
  • How do we do it? all garments are designed and manufactured in the UK

This is something I will mention to him again at a later date.


Forbes article- Patrick Hull, 2013. Answer 4 Questions to Get a Great Mission Statement [online]. Available at: [Accessed 10th May 2016].


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s