Risk, Experimentation and Innovation


Today was an interesting Lecture. It focussed on some key area’s which I will need to consider during my projects. I took particular interest in and noted the following area’s;

Time management, Number of experiments, Technical and Conceptional experimentation, Concept needs to be strong, Show and Demonstrate risk from idea’s change.

These area’s I noted because they are what I need to consider during my projects which I may over look, Time management is a big one for me and one that I will need to make sure I pay particular attention to, there are not enough hours in a day!!!.

We watched David Kelley: How to build your creative confidence.

David Kelley, 2012. How to build your creative confidence [online]. YouTube, TED. Available at: https://www.youtube.com/watch?v=16p9YRF0l-g

This video I found very interesting because it explained turning possible fears and anxieties into small steps, making them familiar and less daunting. “Guided Mastery” the process of recovery, getting confident by taking small steps.

The video asked a number of questions to get you thinking, like, “What is your calling?” “What do you want to do?”

“Do not divide the creative and none creative, be free to create.”

David told a story of a guy called Doug Dietz who designs medical equipment, He heard of the fear that over 90% of children felt when they went to have an MRI in one of his machines, and that some children needed sedating. This upset him because he wanted to help people, not make them scared. He went and redesigned the whole experience by turning it into a pirate ship which dramatically reduced the number of scared children and the sedation rate. I liked this story because it showed he cared about what he made, not just to make money, but to help people.

We also watched a video by Richard Feynman. This was about people working in different ways, even if they are all doing the same thing. People can interoperate it visually or verbally because imagery is different for everyone.

We also learned to really think about what we’re doing.


What is Innovation?

Innovation (generates value) = Invention (idea, technology, path) x Commercialization (make it a value to the world)

What is innovation without implementation?

STOP talking- START doing.

The point of innovation is making money and to turn your idea into a reality.