After receiving another reply to my question which again is very useful from this person, on Graphic design forum, I have decided to do my logo big so that I can scale down to whatever size the client needs.

Screen Shot 2016-05-10 at 13.44.14


I have done a size test as previously mentioned in one of my blog post to see what the logo looks like once it has been re-sized. It looks nice, neat and clear regardless of the size. I have however noticed an error!!!!!!!!!! when enlarged there are lines in the star that need to be neatened, you can tell these are drawn and doesn’t fit with the clean edges of the text, I will re-do these.


Forum reply- Claws, 2016. Adobe Software [online]. Available at: [Accessed 9th May 2016].


Client Email

I have emailed the client with the final brand and clothing logo designs…


I’m now just awaiting his final okay! 🙂

Final design stage

Today I have been doing the final logo design in Illustrator. Illustrator is a new software to me, I usually use Photoshop for most things. I’d done my initial designs in Photoshop but because of the possible issue with pixilation when re-sizing, as mentioned in my previous blog, I decided to do the whole logo in Illustrator.

I had a few issues with it to start with, for some reason it kept changing my font and it was one of those moments when you look at your work and know there is something not right but can’t quite put your finger on it!

Once I realised the font was completely wrong and that’s why it didn’t look right, I further realised that when I did the original design I did two separate fonts, I have done that many variations I had become confused! Using the same font for the logo and web address just doesn’t look right… I also outlined them, ungrouped so that I can position and alter the so that they are not directly the same font from adobe, the reasoning for this is in my previous blog post.

I altered all the typography and focused on the positioning. I spoke to a fellow student Iqra about the design and we had a nice chat about the web address font size needing to be changed.

At this stage I just wasn’t sure which positioning of the web address looked better so I decided to ask everyone in my year via the ADMP (Art Design Media Practice) Facebook group page.

Screen Shot 2016-05-10 at 13.03.14

I am now awaiting feedback…

Website Theme added

I have tonight added the Goran theme as instructed by the client to the hosting. The client chose Goran because it will be a showcase website and focused on images of the clothing to promote the brand. This look is clean and simple looking, easy to navigate around and the client feels it will suit his clothing brand well.

Screen Shot 2016-05-04 at 09.37.48.png

Adding hosting to a domain isn’t something I am comfortable with and this was the part of the project that made me nervous. It took me a while to navigate my way around and add WordPress to the hosting but it is now done and just needs tweaking by adding images, logo and text. For this project the website doesn’t need to be complete, it just needs to have the logo I have created on it.

I took some screen shots of the progression stages of me adding WordPress to the domain and setting it all up.

I am very relieved this stage has now been done and once I have finalised the logo I will upload it to the site.


Who has gone bust 2016!

For further research I looked into big name brands that have gone bust, I found a website that talked about Bhs and other big names going bust this year and came across an excel spreadsheet with a list of who has gone bust or administration. I have highlighted the only sportswear company on the list.

Screen Shot 2016-05-09 at 14.13.12.png

This for me shows further that it is very competitive on the high street and for Hotstar to make a real go of it the brand needs to be unique and bring something to the market that is missing, Under Armour are a success because they designed a great material for sportswear which was a need for the market.


retail research, 2016. Who’s Gone Bust in Retailing 2010-16? April 2016 [online]. Available at: [Accessed 9th May 2016].


Forum chat

I searched Google for the answer to my question “will my client get charged for me using Illustrator shape and typography”, I want to make sure that whatever I design isn’t going to come back on the client and he get billed for having something that shouldn’t be in there on his Logo. How embarrassing and very unprofessional!

I must have read through lots of contractual information and terms and conditions for having an adobe license…

But I couldn’t see a definite answer to my question where I was left with no doubt. I decided to join a design forum and ask them, people who join this forum have levels of expertise and experience as a designer. The forum checks everyone who joins and monitors the chat in case someone isn’t who they say they are and are given bad information out. Here is my question and answers…. My reply didn’t show up on the main screen shot so I took that separately.

Screen Shot 2016-05-09 at 12.51.15

Screen Shot 2016-05-09 at 12.50.52

The person who replied gave me some great advice which I will be taking on board. I will do my final version in Illustrator and use the typography feedback and outline it. I have found this forum useful and will definitely use again!


Adobe screenshots- Adobe, 2016. Creative Cloud [online]. Available at: [Accessed 9th May 2016].

graphicdesignforum- Claws, 2016. Adobe software [online]. Available at: [Accessed 9th May 2016].